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Nextel's Marketing Plan For Industrial Business Customers

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... a strategic plan where it says, "You look at the market, the industry, customers, and competitors" (BusinessTown.com). practices in the meeting planning industry. Mary Ellen gave a good overview of MPI and some of the important things that are taking place in the industry. She 2003, . Nextel's Marketing Plan for Industrial/Business Customers 1. Industry Overview leadership to other finance managers of industries and organizations. Problems in Strategic Financial Planning in HealthCare Industry Marketing Planning in the Hospitality Industry (2) Principles of Financial Accounting in the Hospitality Industry (1) ...



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Sources list for NEXTEL'S MARKETING PLAN FOR INDUSTRIAL BUSINESS CUSTOMERS:

Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15
International Strategic Marketing

Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en Marketing Plan Worksheets. Retrieved November 26, 2004 from; http://64.233.161.104/search?q=cache:5oBnJ-W1CJ4J:www.swlearning.com/marketi ng/ferrell/second_edition/worksheets.doc+%22Formal+marketing+control%22&hl=en
The FEDEX Company

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick.
Marketing to Seniors

Driver, John C. (2001). `Airline marketing in regulatory context'. Marketing Intelligence & planning 19/2: 125-135
The Airline Industry and British Airways

 


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