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Jetblue Airline Strategic Posture

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... airlines to compete. If more than one airline--for that matter, if all airlines--could fly any route they wanted, then cost. 4.1 Prototype Example The schedule of the representative airline is patterned on the domestic schedule of a major US airline. The airline in they will not solve the airline industries problems. Small airline organizations like Southwest and JetBlue may be the (Alexander technique." World Book Online Reference Center. 2004) By poor posture, however, it must be stressed, that one means tension-filled posture, not that one's posture is merely With lower operating costs, many discount airlines, such as Southwest Airlines and JetBlue, have implemented ...



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Sources list for JETBLUE AIRLINE STRATEGIC POSTURE:

Cunningham, William A., Glisson, L.Milton., Harris, James R., Lorenzo-Aiss, Janet Di. (1996). `Airline industry strategic alliances: marketing and policy implications'. International Journal of Physical Distribution & Logistics Management Vol 26 No 3: 26-
The Airline Industry and British Airways

"Strategic Management and Strategic Competitiveness" Retrieved From http://www.uic.edu/classes/mgm t/mgmt495tl/Chapter1_Slides.ppt "Strategic Management and Strategic Competitiveness" Retrieved From http://www.uic.edu/classes/mgm t/mgmt495tl/Chapter1_Slides.ppt Accessed on 23 June, 2005
Strategic Management in the 21st Century

Jeanne M. Liedtka, "Linking Strategic Thinking with Strategic Planning," Strategy & Leadership, v26:4 Sep-Oct 1998, 30-35
Symantec

Beaver, Graham. (1998). "Raytheon: The Defender of the Rain Forest (A Case of Innovative Strategic Management)," Strategic Change, Vol. 7, No.5, August, pp. 301-6.
"Raytheon: Defender of the Rainforest"

Westley, F. and Mintzberg, H. (1989), "Visionary leadership and strategic management", Strategic Management Journal, 10, pp. 17-32.
Leadership

 

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